Companies using equity crowdfunding to raise capital need a great marketing campaign to attract investors, and at MediaShares we do this by crafting your story, creating great content, and getting your story to investors. The following elements, are examples of the services that we have provided in some of our previous marketing campaigns.
Examples of Past Film and Video Productions
Every offering needs one or more videos to describe the investment opportunity. A video needs to describe the business, and even more importantly, show how an investor might potentially profit from their investment.
We have been producing TV commercials and films to market companies for many years before we began to market investment offerings, and we have a lot of experience in marketing all types of companies and their products. Gene Massey, MediaShares CEO, is a member of the Director’s Guild of America and has won multiple awards for his work from Telly, CLIO, The New York Festival, Worldfest, L.A. Art Directors, and The Homburg. We have now applied our extensive experience to marketing investment offerings and this is now our specialty. Here are some examples of our previous work.
High Budget Productions
Classiblanca – A Movie Theatre Commercial for the Press Telegram
Alice Cooper and His Snake – A Commercial for Callaway Golf
A Broadway Show Commercial for Burger King
Panthera – A Film for Panther Jet Marine Drives
Lower Budget Fundraising Videos
Here are lower budget videos that we have created and are included as examples of the types of videos that can be produced relatively inexpensively.
ITBiometrics Fundraising Film
Tomii Healing and Wellness
Infinity Fuel Cell & Hydrogen, Inc
A Video for a Veteran Real Estate Developer
A Film to Market an African Safari Company
Using Video Stock Footage
We recently created videos for the Futuris Company that were made entirely with stock footage. This type of production can be incredibly cost effective and yet maintain very high production values.
Futuris Company 60 Second Overview
Futuris Company – We Build Great Medical Teams
Futuris – We Build Great Teams
Futuris – 30 Second Growth Commercial
This campaign for Futuris won a Telly Award in May of 2024 for the use of stock footage. We have previously won awards for other clients from The New York Festival, CLIO, Los Angeles Art Directors, Worldfest, and the Homburg.
The cost for the type of video productions above is usually covered in our monthly retainer. We can produce several videos per month like these, all covered in our monthly retainer and if additional charges are anticipated, we can get them estimated and approved in advance.
Schedule: One or more videos are usually created and posted in the first month.
If you would like to speak to the previous Futuris CEO for reference: Larry Parrotte, , 571-282-7385.
Here is a testimonial video from Ely Callaway: https://vimeo.com/1028072408.
Email Campaigns
MediaShares has an investor list of almost 70,000 emails, a mix of both accredited and non-accredited investors that have come from our past capital raises, investor lists, financial conferences, and targeted specialized lists, etc. We create emails for our clients, write the copy, and implement the campaign to promote the client’s investment opportunity and drive investors to their landing page.
Here are some examples of MediaShares emails for past clients:
- https://szso1.mjt.lu/nl3/EqYazNjVimkfcKUfNW4qMw?hl=en
- https://0r72g.mjt.lu/nl3/8sJKy3ETHsmuUl90ueJUsw?hl=en
- https://0r72g.mjt.lu/nl3/4rU0kN1OxvTrg7W-lSkbkg?hl=en
Use of our 70,000-investor list and all the costs of sending the emails are included in our monthly retainer. Prior to sending emails out to investors, the investor lists must be cleaned to remove unsubscribes, old bad emails, and bounces, etc. We also recommend the use of the client’s email lists to add them to the campaign and we show a client how to do this.
At no additional charge beyond our monthly retainer, MediaShares creates the emails, sends the emails, and monitors the email analytics. These email campaigns can contain the client’s videos, press releases, graphics, company information, and anything that will drive traffic to the landing page. We also create the elements for a company that does not already have them.
Schedule: Emails can begin as soon as the creative content is available to use in the campaign.
Creating the Offering Landing Page, Graphics, and Onboarding
The client’s investment opportunity needs to be created and hosted on an offering page, either on a special crowdfunding platform like StartEngine, Netcapital, Republic, or WeFunder, or on the company’s own website landing page with Dealmaker, Dalmore, or Rialto. The offering needs to be set up either with a FINRA approved platform, or on the issuer’s own web page and it must have an SEC approved mechanism for verifying the investor (KYC/AML), delivering disclosure documents, and also accepting the invested funds.
If the offering is displayed on a landing page on their own website, a brokerage like Dealmaker, Rialto, or Dalmore will administer the stock purchase transactions. We assist in this process by onboarding the offering, either on a platform, or by building a special landing page, and testing the process to assure a fast, easy, and frictionless process for the investor. Investors sometimes drop off if the process is not easy, so optimizing this process is critical. Although this onboarding process can be very time consuming, it is nevertheless included in our retainer, but there is a charge from the web designer to create the landing page and a charge from the platform or broker to host the offering that is not included in our retainer. Most good landing pages contain a pitch deck, graphics, pictures and various elements that tell the issuer’s story in a compelling manner. We create all of these things for the issuer and these are included in our monthly retainer.
Here are examples of landing pages that we created:
Schedule: On-boarding to a platform or the issuer’s own landing page is completed in the first month. This landing page must be completed first because the marketing drives investors here.
Webinars
The creation and production of webinars and the promotion of the webinars through email is included in our retainer. We have a lot of experience in this area and we often moderate and host the webinar.
Here are recent webinars we produced for InfinityFuel.com:
Schedule: Webinars usually begin after a campaign is fully underway
Content Creation for Social Media Posts
MediaShares is known for the creation of content through which a company can market their opportunity to investors. Our motto is “Crafting Your Story For Investors”, since the most critical component of your marketing is telling your story in a captivating manner. Crafting your story includes the creation of all types of social media posts to use on sites such as LinkedIn, Facebook, Instagram, Twitter, YouTube, and others as needed.
The creation and placement of these posts is included in our monthly retainer. If the client does not yet have these accounts, then we create them, and this is also included.
Futuris Company, social media account examples:
- X account, with 5,300 followers: https://twitter.com/FuturisCompany
- Facebook account, with 9,700 followers: https://www.facebook.com/FuturisCompany
- YouTube Channel: https://www.youtube.com/@FuturisCompany
However, most clients do not have enough followers on their social media accounts, so we provide the service to build the company’s followers.
The acquisition of these followers can be targeted to a specific country.
Schedule: Social media posts can begin as soon as the creative content is available to use in the campaign.
Purchase and Placement of Paid Advertising
Although we create the content to market with, one thing that is not included in our retainer is the actual advertising buy, so we work with a veteran media buyer who places the media buys for the content that we create. We have seen the best responses from Facebook and Instagram ad buys, but our specialist can buy media anywhere. We are also developing a methodology for streaming ads on investment websites. We generally TEST in small amounts and then put more money into what works. We recommend an initial budget just to test different campaigns before spending big budgets and this would be in addition to our monthly retainer and is paid directly to the media buyer.
Here is a 77-second example Instagram ad for Infinity Fuel:
Press Releases
Press releases need to be created, and written and placed with a press distribution company for wide release. Writing the releases is included in our retainer, but the cost for placement with a press distribution company is additional.
Here are samples of our press releases, on Yahoo Finance and Accesswire:
Introduction to a Syndicate of Brokers
Another service that the MediaShares retainer includes is the introduction to a syndicate of FINRA brokers. We source and set up presentation calls with brokers to expose the client’s offering to brokers that may have an interest in their offering. This can prove to be a good method to acquire investors because the brokers already have a stable of investors, they know their investors, and they know each investor’s “sweet spot”, so the client doesn’t waste time and money promoting to investors who are not interested. The bad news is that most brokerages charge an advance “due diligence fee” that can sometimes not be fruitful. MediaShares helps source brokerages that are genuinely interested in the client’s offering.
Here is a webinar that we sponsored with Dealmaker, that describes this syndication process:
Summary
We are not a brokerage, so by law we cannot accept any success fees based on a capital raise. We charge a monthly retainer, much like an attorney or an accountant, and we also like to receive stock as an extra incentive, but that is entirely up to the client, and according to SEC rules, we cannot operate on a success-fee basis of any kind.
All of the services listed previously, are included in our $12,000 monthly retainer. Most advertising agencies charge an additional “management fee” just to oversee their content ad creation and media buys, so we have not seen better value in the marketing of securities than all these items we provide included in our monthly retainer. Even if you already have an agency, you might compare what you receive from them with what you receive from MediaShares. However, sometimes we have been retained to oversee the work of other agencies and we can work quite collaboratively with them, always deferring to the wishes of the client.
If you would like to speak to the previous Futuris CEO for reference: Larry Parrotte, , 571-282-7385.
Here is a testimonial video from Ely Callaway: https://vimeo.com/1028072408.
We are always happy to discuss a client’s needs prior to being engaged, so feel free to give us a call at , or contact us.
Some of Our Incredible Clients
