Email Marketing

In this article...

Email is the most cost-effective method for attracting investors to your deal.

Equity crowdfunding has revolutionized how startups and small businesses secure funding by allowing them to raise capital directly from a broad audience of investors. In this dynamic landscape, a MediaShares effectively crafted email campaign plays a critical role in attracting and retaining potential investors. This article discusses the importance of email marketing strategies, focusing on optimizing open rates, and incorporating multimedia elements like graphics and videos. It also describes methods for maintaining list health by reducing spam and unsubscribe rates.

Boosting Open Rates

An email campaign’s Open Rate is a crucial metric in email marketing, indicating the percentage of recipients who opened an email. High open rates generally suggest that your email’s subject line is compelling and that your sender reputation is strong. For example, if you have an email campaign sent to 100,000 potential viewers, but only 20% actually open the email, then you effectively have a 20,000 viewer campaign.

There are specific ways that an open rate can be optimized. Here are a few tips to optimize open rates in the context of a MediaShares equity crowdfunding campaign:

Craft Engaging Subject Lines: The subject line is your first and often only impression. Use clear, intriguing, and concise language that communicates the value, importance or urgency of your message. A/B testing different subject lines can help determine what resonates best with your audience.
Personalize Your Emails: Personalization can significantly increase open rates. Use the recipient’s name and tailor the content based on their interests or previous interactions with your campaign.
Optimize Send Times: Timing can impact open rates. Analyze your target audience’s behavior to identify when they are most likely to check their email and schedule your sends accordingly.

Enhancing Engagement with Graphics and Videos

Incorporating graphics and videos into your emails can dramatically enhance engagement and conversion rates. These multimedia elements help illustrate your message more dynamically and memorably than text alone.

Use High-Quality Graphics: Well-designed images and infographics can catch the eye, break up text, and help explain complex information about your offering more clearly.
Embed Videos: Videos are particularly effective in equity crowdfunding campaigns. They can convey the energy of your team, the nuances of your product, and the essence of your business model in a way that text cannot. Ensure videos are short (generally under 2 minutes), engaging, and include a clear call-to-action.
Mobile Optimization: Ensure all multimedia content is optimized for mobile devices. Many users, sometimes as much as 60% of the audience, access their email on smartphones, so it’s crucial that videos and graphics load quickly and display correctly on smaller screens.

Avoiding Spam Filters and Unsubscribes

To maintain the health of your email list and ensure your messages reach your audience’s inboxes, you need to adopt strategies to avoid spam filters and reduce unsubscribe rates.

Get Permission: Always ensure your email list is composed of individuals who have opted-in to receive communications from you. This not only complies with email marketing laws but also reduces the likelihood of recipients marking your emails as spam. Buying a list can cause you a world of trouble.
DMARC setup: Make absolutely sure that your DNS is set up properly with SPF, DKIM and DMARC and set up to your Email Service Provider’s requirements.
Maintain List Hygiene: Regularly clean your email list by removing unengaged subscribers who haven’t opened or clicked through your emails in a long time. This improves your overall engagement rates and keeps your list healthy.
Provide Value in Every Email: Each email should offer clear value to the recipient, whether it’s an update on your campaign, new content, a coupon or discount, or an exclusive offer. When subscribers find your emails always valuable, they are much less likely to unsubscribe.
Use a Reliable Email Service Provider (ESP): A reputable ESP can help manage your email deliverability by ensuring compliance with current best practices for email marketing. ESP’s also provide tools to monitor your campaigns and advise on strategies based on performance metrics.

Conclusion

In conclusion, a well-crafted MediaShares email campaign is vital for attracting investors to an equity crowdfunding offering. By optimizing open rates, effectively using graphics and videos, offering real value, and employing methods to avoid spam filters and unsubscribes, startups can build strong relationships with potential investors. These relationships are crucial for not only securing the necessary funding but also building a long-term foundation for future growth. As email continues to be a dominant communication channel, its strategic use in equity crowdfunding cannot be underestimated. An optimized email campaign often proves to be the most cost-effective marketing you can undertake.

Here are links to some examples of MediaShares emails for a recent client: