In the landscape of equity crowdfunding, where companies compete to capture the attention and investments of a diverse public, the power of a well-crafted video cannot be overstated. This article delves into why an exceptional MediaShares-crafted video is crucial for equity crowdfunding campaigns and how it can maximize the potential for success.
Examples of Past Film and Video Productions
MediaShares has been producing TV commercials and films to market companies for many years before we began to market investment offerings, and we have a lot of experience in marketing all types of companies and their products. Gene Massey, MediaShares CEO, is a member of the Director’s Guild of America and has won multiple awards for his work from Telly, CLIO, The New York Festival, Worldfest, L.A. Art Directors, and The Homburg. We have now applied our extensive experience to marketing investment offerings and this is now our specialty. Below are links to some examples of our previous work.
High Budget Productions
Classiblanca – A Movie Theatre Commercial for The Press Telegram
The Long Beach Independent Press Telegram needed a commercial to advertise their classified ads section that would play in theatres. It needed to be entertaining and not look like a commercial.
Alice Cooper and His Snake – A Commercial for Callaway Golf
Callaway Golf had a new putter to advertise and wanted to use Alice Cooper as their new spokesman for this product.
A Broadway Show Commercial for Burger King
We made a commercial for Burger King using the cast of a Broadway Show.
Panthera – A Film for Panther Jet Marine Drives
Panther Marine Products wanted a humorous film that would show the problems with propeller-powered boats and show the advantages of their unique new jet drive.
Lower Budget Fundraising Videos
Here are additional videos that we have done and are included as examples of the types of videos that can be produced relatively inexpensively.
ITBiometrics Fundraising Film
ITBiometrics needed a short film to raise capital for their new fingerprint crypto wallet.
Tomii Healing and Wellness
Tomii is a healing and wellness center that wanted to describe their new innovative way to measure Chi and do acupuncture.
Infinity Fuel Cell & Hydrogen, Inc
Infinity Fuel Cell needed to raise capital for their green hydrogen company.
A Video for a Veteran Real Estate Developer
This is one of several videos we created for a Washington, D.C. developer to describe his investment opportunities.
A Film to Market an African Safari Company
Duma African Safaris needed a film to describe their ultra luxurious safaris.
Using Video Stock footage
Here are videos we finished recently for The Futuris Company made entirely with stock footage.
A 60 Second Video Showing How Futuris Is Staffing Medical Teams
A 60 Second Video Showing a Futuris Company Overview
This campaign won a Telly Award in May of 2024 for the use of stock footage. We have previously won awards for other clients from The New York Festival, Clio, Los Angeles Art Directors, Worldfest, and the Homburg.
If you would like to speak to the previous Futuris CEO for reference: Larry Parrotte, , 571-282-7385.
Here is a testimonial video from Ely Callaway: https://vimeo.com/1028072408.
The cost of video production is covered in our monthly retainer. We can produce several videos per month like these, all covered in our monthly retainer with no additional charges (under certain conditions), and we have many other award-winning examples to show.
The Role of Video in Storytelling
Storytelling is at the heart of effective communication, particularly in equity crowdfunding, where potential investors need to understand and believe in a business before they commit their money. At MediaShares, our slogan is “Crafting Your Story For Investors,” and our videos, with their dynamic blend of visuals, sound, and narrative, offer a uniquely powerful way to convey complex stories succinctly and compellingly.
They feature powerful elements:
- Emotional Connection: Videos have the ability to evoke emotions more effectively than text or static images. By capturing the passion of the founders, the dedication of the team, or the impact of the product on real people, videos can create a strong emotional pull that motivates viewers to invest.
- Demonstration of Products/Services: For startups and new ventures, explaining a new product or service can be challenging. Videos allow for demonstrations that show the product or service in action, making its benefits and potential impact immediately apparent.
- Building Trust: Videos can help build trust by putting a face to the name of the founders and team members. Seeing and hearing the people behind a project can reassure potential investors of the legitimacy and dedication behind the venture.
- Enhancing Understanding: Complex business models, technology, or market opportunities can be difficult to convey in writing. A video can break down these complexities into digestible content, making it easier for potential investors to understand and get excited about an investment opportunity.
Elements of a Successful Equity Crowdfunding Video
Creating a video that resonates and motivates potential investors involves several key components:
- Clear Messaging: Start with a clear outline of what you want to communicate. The message should be concise and focused on why the investment opportunity is valuable and unique.
- Professional Quality: While the video doesn’t need Hollywood-level production, ensuring high quality visuals and sound is crucial. Poor audio quality or shaky visuals can detract from the credibility of the campaign. Use the best camera you can obtain and record the sound professionally.
- Authenticity: The tone and style of the video should reflect the values and personality of the company. Authenticity helps create a genuine connection with potential investors. The best message usually comes from the CEO if delivered heart-to-heart, instead of a sales pitch.
- Call to Action: Conclude the video with a clear call to action. Tell viewers exactly how they can invest or learn more about the campaign.
Best Practices for Producing Crowdfunding Videos
Producing an effective crowdfunding video requires thoughtful planning and execution. Here are some of the best practices that MediaShares uses:
- Keep It Brief: The most effective crowdfunding videos are typically between 1 and 3 minutes long. This length is enough to convey key messages without losing the viewer’s attention.
- Focus on the Story: Center the narrative around the story of the company—the challenges, the milestones, and the vision. This narrative framework helps potential investors understand the journey and the goals of the business.
- Include Testimonials: If possible, include testimonials from customers, clients, or industry experts. These endorsements can enhance credibility and provide social proof of the company’s impact.
- Show Diversity: If your company prides itself on diversity or community impact, make sure this is reflected in your video. Showcasing a wide range of voices and perspectives can broaden the appeal of your campaign.
Conclusion
In conclusion, a great MediaShares video is not just an optional extra in an equity crowdfunding campaign—it’s a fundamental tool that can significantly influence its success. By effectively leveraging video to tell a compelling story, demonstrate the product, and build trust, companies can engage a wider audience, enhance their message’s impact, and ultimately secure the necessary funding to realize their ambitions.
For startups and entrepreneurs looking to stand out in the crowded crowdfunding landscape, investing in a high-quality MediaShares-produced video could be the key to unlocking your funding goals.
For more information, contact us.